Most supplements are built for an average that does not exist

Open most supplement bottles and you get one dose, taken the same way every day, forever. That is fine if your body is the same every day. A woman’s is not. Across a roughly 28-day cycle, hormones move through distinct phases, and with them energy, recovery, temperature, and how the body handles training and stress. A single flat daily dose is built for an average that no real person actually lives in.

That gap is the whole reason Selene exists. It is performance supplementation designed around where you are in your cycle, not a monthly average of where you might be.

Why an average misleads

Take a need that peaks in one phase and dips in another. Average it and you get a number that is too much half the month and too little the other half. You are rarely getting the right amount, which is a strange thing to accept from something you take every single day. The fix is not more ingredients. It is timing. Match the support to the phase the body is actually in.

How Selene is built

One pouch a day, changing across the four phases of the cycle. The point is simple. What you take on a high-energy training day should not be identical to what you take when your body is asking for recovery. Building for the cycle instead of the average is the difference between a product that knows where you are and one that guesses.

Why this is a real market, not a niche

Women’s health has been underserved by measurement for a long time. The market is enormous, the supplement market it sits inside is larger still, and a large majority of women say the products they can buy do not fit them. That is not a small preference gap. It is most of the customer base being handed an average. A product that respects the actual biology has room to matter.

This fits how we build across the studio. Start where measurement beats marketing, respect what the body is actually doing, and make the honest version of the product instead of the convenient one.